Friday, October 30, 2009

Halloween makes it too easy for us gender bloggers

If we were ever uncertain about the prevalence of strict gender roles in our country, Halloween is always there to remind us. Last year, I explored the ridiculously limited array of costumes for boys and girls. Visit any costume website, and you'll likely see princesses and ballerinas for girls, ninjas and superheroes for boys.

These stereotypes affect us all because they condition us to embrace certain characteristics and resist others, depending on our gender.

A friend posted this video on Facebook today. It's from the Onion, and is obviously meant to be a spoof on shows like Good Morning America. The topic is how to come up with masculine costumes for decidedly effeminate boys.



It's a funny video, but with any humorous spoof, there's an ounce of truth in its depiction. It has a sense of speaking the unspoken, of revealing a perspective that many parents subconsciously ascribe to, but are afraid to admit to out loud -- the desire to keep boys from becoming effeminate.

It's interesting because in this era of girls' soccer and girls' rising performance in traditionally masculine subjects like math, we don't seem to be as afraid of girls becoming more like boys.

I think that this is because our culture is afraid of the feminine. Unlike masculinity, femininity indicates weakness and emotionality. I have seen countless parents do everything possible to keep their sons from being interested in dolls. Just watch any rerun of Jon and Kate Plus Eight, particularly in the early years, and you'll see tiny and not-so-tiny gestures that remind the boys that they are not interested in anything pink or frilly or motherly.

Again, we're right back to where Simone de Beauvoir was in The Second Sex -- everything masculine is elevated and praised; everything feminine is deemed second rate. This is largely because the feminine is only defined in relation to the "normal" male sex. Femininity is an aberration.

If only we lived in a world where boys and girls were encouraged to choose from the smorgasbord of human characteristics at will. Maybe we would see effeminate vampires and prancing robots. Maybe we'd also see female superheroes or peace-loving ninjas. The possibilities for Halloween and otherwise are endless.

Friday, October 2, 2009

Lashing out against inadequate lashes

Of course, advertisements on beauty are inescapable, and for the most part, I've grown rather numb to the inundating barrage of critiques on my appearance by the media.

But I've watched this Latisse commercial a few times now, and what disturbs me more than anything is that phrase, "for inadequate or not enough lashes." Here it is:



I want to know who determined that someone's eyelashes are "inadequate" or "not enough." What length or thickness qualifies as "adequate"? When is my facial hair "enough" but not excessive?

What further intrigues me about this commercial is that the product is FDA approved for the treatment of hypotrichosis. This is an actual medical term used to describe lack of hair growth.

I think there's a fine line between growing hair where there is none and using beauty products to create fuller lashes. The television commercial for Latisse seems incredibly misleading on this point. Is it a product to create lashes where none have grown, or is this a cosmetic product with similar effects to that of mascara? The ad is disturbingly unclear.

What is clear is that we, as a culture, are obsessed with proper hair growth. It has to grow in the right places at the right rate and with the right thickness. Any variation is aberrant. This is certainly an issue for both genders -- men struggle to conceal and reverse baldness, while women wax those unsightly hairs. Both genders shave.

I can't claim to be exempt from these practices myself. I care about how my hair (all of it) appears. I spend time every day making sure that my facial hair meets my culture's beauty standards.

But I worry when these beauty standards become defined as medical deficiencies that need to be "cured." The plastic surgery industry began this trend, asking women to fix everything from their noses to their lady parts. (Yes, I said "lady parts." Perhaps unbelievably, designer vaginas are the new trend.)

Products and practices like these continue to blur the line between aesthetic appearance and medical treatment. It's unsettling at best. At worst, it's dangerous, painful, and just another method for "fixing" women's inadequate bodies.