Monday, December 29, 2008

Slim chance

Ah, New Year's resolutions. Aren't they grand?

Not really, for many women.

According to a recent poll, while women are more likely to make a New Year's resolution (74% of women vs. 58% of men), they are less likely to keep it (14% of women vs. 22% of men).

Does this mean we women lack tenacity? That we're unable to set goals and stick to them? That we have some kind of mental impairment when it comes to making our dreams a reality?

Perhaps. But it's more likely that most of us aren't making resolutions that have anything to do with our dreams and goals. All around the world, the resolution that repeatedly reaches the top of the list is weight loss. Some are even adding plastic surgery to the mix. And even in this struggling economy, gyms are still doing all right. According to the International Health, Racquet & Sportclub Association, "January is a huge month for health clubs, with about a million people joining nationwide -- 50% more than during any other month of the year."

Certainly, there's nothing wrong with wanting to be healthy, but for many women, this kind of resolution impedes a more meaningful commitment to self-advancement. We are constantly reminded that the goals for the upcoming year must place our looks first, the rest of our lives second.

And while most diets, particularly those approved by your physician (that was a shout out to my mom), can be helpful in achieving a healthy weight, there are some diets out there that are just plain harmful to women.

The Healthy Weight Network has just released the worst diets of 2008, which include:

MOST OUTRAGEOUS CLAIM: Kevin Trudeau infomercials. This past August Trudeau was fined over $5 million and banned from infomercials for three years. In “willful efforts” to deceive, Trudeau told listeners they could easily follow the diet protocol at home, even though his book calls for human growth hormone injections and colonics that must be done by a licensed practitioner.

WORST GIMMICK: Skineez jeans ($139). A new item in the fight against cellulite, Skineez jeans are impregnated with a so-called “medication” of retinol and chitosan, a shellfish product once claimed to cut fat absorption in the stomach (see 1999 Slim Chance Awards). Friction between the jeans and skin supposedly triggers release of the substance, which goes to work on fat when absorbed through the skin. Reportedly a big hit in Europe, the “smart fabric” is also used in lingerie. The FTC, however, is clear about such gimmicks, emphasizing that products worn or rubbed on the skin do not cause weight loss or fat loss.


WORST CLAIM: AbGONE. Claims are that AbGONE increases “fat metabolism” and calorie burn, promotes appetite suppression and inhibits future abdominal fat deposits. These are drug claims that, if true, would alter the body’s regulation, but unlike drugs, the pills are sold as food supplements not requiring FDA approval. The bold ads feature the obligatory before and after shots of models, cut-away sketches of the abdomen with and without belly fat, and a white-coated researcher with chart purportedly confirming success of 5 times reduction in fat mass, 4 times lower BMI, 4 times greater weight loss than placebo. No added diet and exercise needed – well, except, you may want to heed the fine print disclaimer at the bottom that reminds us “diet and exercise are essential.”

WORST PRODUCT: Kimkins diet. It must have seemed an easy way to get rich quick. Founder Heidi “Kimmer” Diaz set up a website and charged members a fee to access the Kimkins diet, boasting they could lose up to 5 percent of their body weight in 10 days. “Better than gastric bypass,” there was “no faster diet,” and in fact she herself had lost 198 lbs. in 11 months. Stunning “after” photos were displayed. In June 2007 Women's World ran it as a cover story, and that month alone PayPal records show the Kimkins site took in over $1.2 million. Then users began complaining of chest pains, hair loss, heart palpitations, irritability and menstrual irregularities. This was not surprising since Kimkins is essentially a starvation diet, down to 500 calories per day and deficient in many nutrients (appallingly, laxatives are advised to replace the missing fiber). In a lawsuit, 11 former members are uncovering a vast record of Diez’s alleged fraud. They found that the stunning “after” photos, including one of Kimmer herself, had been lifted from a Russian mail order bride site. According to a deposition reported by Los Angeles TV station KTLA, Diaz admitted using fake pictures, fake stories and fake IDs, and a judge has allowed the litigants to freeze some of her assets.

So what's a New Year's woman to do? Stay tuned, as tomorrow I'll be posting some innovative alternatives to the typical resolution.

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